Archive for the ‘social media’ Category

Welcome Amazing Lash Studio to Dallas!

Amazing Lash Studio, Dallas, Texas

Amazing Lash Studio, Dallas, Texas

 

Naptime Design is proud to say that yet another incredible business has made it’s way into Dallas! I am huge fan of beauty products and of course am always looking for the next best thing for keeping a youthful look, of course. Who doesn’t want that? And a new beauty studio opening just in time to get primped for those holiday parties.

 

I had the privilege to learn about the Amazing Lash Studio (at Old Town in Dallas, Texas) over a year ago and am so excited to finally see the business concept up and running.

 

We at Naptime Design, LLC  are the most excited about their quietly mentioned tag line (“Big D style”) for their Grand Opening! Who doesn’t want free beauty services, every attendee receives a certificate for a free set of lashes. I know from personal experience, a set of lashes is not an inexpensive gift – new sets of lashes can run in upwards of $300 and that’s a fairly modest price comparison. I personally vouch for the owner of Amazing Lash Studio, as I have known him since 1998, that seems like yesterday, but it was actually quite some time back.

 

I love everything about the concept, the business model, the location and the very people who you will all interact with at the company itself.

 

From Amazing Lash Studio:

Would you like to dramatically enhance the appearance of your eyes without a lot of fuss? Can you imagine starting your day looking incredible without spending a minute in front of the mirror? If you live in the Dallas area and want to enjoy the perks of amazing, custom lash applications, you need to pay a visit to Amazing Lash Studio. At our Dallas location, you can have individual, semi-permanent lash extensions applied quickly and for a very reasonable price. When you step back out the door, your eyes will be utterly transformed! – See more at: http://www.amazinglashstudiodallas.com/#sthash.szxJD8oc.dpuf.

 

One hour is all it takes to instantly transform not only your face, but delicately exaggerate your eyes with a semi-permanent product.

 

Come to the Grand Opening party, learn more about Amazing Lash Studio, enjoy food, drinks, fellowship and walk away with some great parting gifts.

 

RSVP via Facebook or Google+.

 

We hope to see everyone there.

Ever need a break?

Dream2

Sometimes in life, we all have to take a break. So far, in the last 7 years as a Work at Home mom (WAHM), I haven’t taken many breaks, actually none at all from work. I have learned that when you are too busy to do the things you love and help others, you are just plain too busy. I have always had a hard time saying, “no” which meant I did way more than I ever needed to. This being said life has a way of slowing you down. I have learned to focus on my strengths and work on the things that I love! How is work, work when you LOVE it! I love social media and marketing more than anything – blogging, graphic design, photography and being crafty all come in a very close second! Naptime Design is not going away at all – we took a break, caught our breath and have so much more focus now on what our true vision is. If you want to continue to do what you love, let us worry about your online imagine, blogging or social media. I love keeping in touch with customers and hearing all about their experiences with your business. Do what you love and so will I! Stay tuned many great things are coming your way!

Social Media Marketing and SEO – Oh My!

In today’s world, a social and web presence are not optional, they are a must and vital to the success of your business. I am here to say no matter how small your business is, a digital presence in the world is easier than you think.

First, you must have a plan of action. Create a marketing plan and social media plan for your business. Of course newly created businesses rarely have much wiggle room for paid marketing, but social media is thankfully free and if you use it wisely,  you will quickly reap it’s rewards.

Looking at your financial status, figure how much you can realistically spend on your web design. Often you can locate another small business/boutique style designer like myself to create a WSYWIG (What You See Is What You Get) site or site on another platform, such as Word Press of Joomla. Expect a website to cost you between $2000-$5000 as a low ballpark average.

First of all, you may be unsure of what exactly the acronym, SEO means.  If you don’t this may be your biggest roadblock – Search Engine Optimization. How you rank compared to the world? Compared to your competitors in your region or around the world. Mashable has a great article on ways to increase your SEO.

http://mashable.com/2012/01/09/increase-google-rank/

There are many ways to increase your SEO. Often SEO and website design go hand in hand. A big part of  SEO is meta tags – these are keywords or main ideas that best describe your business or site. These help your rankings in search engines and help drive more business to your site. In addition, to correctly using meta tags, proper web platforms, social media, and blogs are also huge components of driving traffic to your site, and making your web-presence more prevalent.

Do you have a Facebook page, Twitter handle (@businessname) or LinkedIn accounts? All of these not only increase your SEO, but help you create an online community of customers and supporters. Here is a great article from the Social Media Examiner on small business successes with social media.


http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/

Now social media is great, it keeps our customers connected, up-to-date, involved with our business when properly managed, but what about email marketing and newsletters? Are these a thing of the past? Think again. Email marketing is still a useful and widely accepted marketing tool that businesses should still utilize. I wanted to hear what other experts thought where the best email marketing tools out there and this article beautifully sums them up.


http://www.readwriteweb.com/biz/2010/08/which-email-marketing-platform-is-right-for-your-small-business.php

What are your goals for your small business in 2012? Do you need a consultation? Should you outsource social media and other web related business? Sit down, grab a pen and paper and map out your goals, think about how those should look and then compose a plan to help you achieve those goals.

Have questions related to this blog or any other social media, web design, or graphic design questions?

Happy planning!
Katherine Fell

Contact me Katherine Fell @naptimedesign on Twitter or katherine@naptimedesign.com.
www.naptimedesign.com

Small Business: SEO, Email Marketing, Websites and Socia Media – Oh My!!!

Small business is no longer just local business…

In today’s world, a social and web presence are not optional, they are a must and vital to the success of your business. I am here to say no matter how small your business is, a digital presence in the world is easier than you think.

First, you must have a plan of action. Create a marketing plan and social media plan for your business. Of course newly created businesses rarely have much wiggle room for paid marketing, but social media is thankfully free and if you use it wisely,  you will quickly reap it’s rewards. 

Looking at your financial status, figure how much you can realistically spend on your web design. Often you can locate another small business/boutique style designer like myself to create a WSYWIG (What You See Is What You Get) site or site on another platform, such as Word Press of Joomla. Expect a website to cost you between $2000-$5000 as a low ballpark average.

First of all, you may be unsure of what exactly the acronym, SEO means.  If you don’t this may be your biggest roadblock – Search Engine Optimization. How you rank compared to the world? Compared to your competitors in your region or around the world. Mashable has a great article on ways to increase your SEO. 

http://mashable.com/2012/01/09/increase-google-rank/

There are many ways to increase your SEO. Often SEO and website design go hand in hand. A big part of  SEO is meta tags – these are keywords or main ideas that best describe your business or site. These help your rankings in search engines and help drive more business to your site. In addition, to correctly using meta tags, proper web platforms, social media, and blogs are also huge components of driving traffic to your site, and making your web-presence more prevalent.

Do you have a Facebook page, Twitter handle (@businessname) or LinkedIn accounts? All of these not only increase your SEO, but help you create an online community of customers and supporters. Here is a great article from the Social Media Examiner on small business successes with social media.


http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/

Now social media is great, it keeps our customers connected, up-to-date, involved with our business when properly managed, but what about email marketing and newsletters? Are these a thing of the past? Think again. Email marketing is still a useful and widely accepted marketing tool that businesses should still utilize. I wanted to hear what other experts thought where the best email marketing tools out there and this article beautifully sums them up. 


http://www.readwriteweb.com/biz/2010/08/which-email-marketing-platform-is-right-for-your-small-business.php

What are your goals for your small business in 2012? Do you need a consultation? Should you outsource social media and other web related business? Sit down, grab a pen and paper and map out your goals, think about how those should look and then compose a plan to help you achieve those goals.

Have questions related to this blog or any other social media, web design, or graphic design questions?

Happy planning!
Katherine Fell

Contact me Katherine Fell @naptimedesign on Twitter or katherine@naptimedesign.com.
www.naptimedesign.com

A Year In Rewind – 2011 What a time!

2011 has been a wonderful year filled with joy! Naptime Design has taken on numerous new clients and projects. I am so beyond words as to how thankful and blessed I have been. In the past year we have continued to serve a wonderful boutique (as we have since 2008/2009), Get Noticed Boutique, in Richardson, Texas. I maintain their website, social media, email marketing and all their graphic design and photographic needs. Around the same time I began helping Canyon Creek Fitness with their website and social media management and set up Cottonwood Creek Civic Associations websites.

Later in 2011, I began work with Fit For All Now with Stephen Volcik, my wonderful personal trainer and client, who I built a website for and maintain his social media, blog and graphic design. The work for him has been rewarding and fulfilling as I have also been able to create and maintain his YouTube channel as well as his photo galleries.

Another fantastic unique small business who we assist is Southern Vintage Glam in Plano, Texas. This shabby chic boutique and with a hair salon station in the back of the store, on 15th street in Plano, just down the way from Urban Crust. We enjoy photographing their merchandise, updating and maintaining their website, and managing their their social media.

I love that Naptime Design is not limited to any category of business. I love helping my sweet childhood friend with her online handmade craft store, The Sweetest Stitch. It has been so fun seeing all the wonderful crafts that such crafty ladies have made. Although, my friend runs her business from about 250 miles away from me, she has put me in charge of working on some of her blogging and graphic design as well as her managing her social media, Facebook and Twitter.

A new industry that I am knowledgeable about, but certainly not an expert on has become a new client and interest of mine. Jerry Parks, of Traditional Select Homes, has hired me to manage his social media. I love keeping up with home building and remodeling. This is a secret passion of mine – I secretly desire to be home builder/realtor/stager – I love this industry. My knowledge may be not be 40 years like Jerry’s, but my personal experience of buying and remodeling the homes I have owned has been my own inspiration. Jerry has recently published a book on his incredible experiences over the past 40 years to help you build your dream home. The Builder Book is a wonderful book that will help and inspire you. Check out his book, available for Kindle, on Amazon.com.

A passion aside from my husband, children and clients is my newly formed, 501(c)3, non-profit organization, called Trooper’s Team. Trooper, a badly burned dog, was found wandering the streets of south Dallas, and his story won the heart of my friend Kim Whiting, as well as mine. She fostered Trooper and has since adopted him. We started this non-profit organization to be able to support animal rescue groups and prevent the unnecessary euthanization of pets. There is much more to come from Trooper’s Team – stay tuned in 2012 for great things.

Over the past year, I have also has some clients which I have done graphic design work for, Ebby Halliday (Lake Highlands Office), Tina Booth (Scentsy distributor), numerious friends and family who have graphic design needs for invitations, etc. I love it all!

There are special things in the works for Naptime Design and myself. I have loved 2011 and am anxiously awaiting all the fantastic projects ahead for 2012. Happy New Year!

10 Things I’ve Learned…

The past couple weeks have been a lot about learning…

Let’s just say I learned more than ten things, but I have to start somewhere, right?
1.  Networking is always key – grow, socialize, learn – make friends, be a good friend, work together…
2.  Blogging can change your life – think it, blog it, share it.  I feel, I now think in terms of blog posts, Facebook status updates and tweets – do they always get written, not exactly, but I am certainly growing toward that. I think all my thoughts recently consisted of less than 160 characters. LOL
3.  Just like INXS said there is “Not Enough Time” – The days are never long enough, but sometimes we should just accept that what we don’t finish today will still be there tomorrow and if it’s not, then it wasn’t meant to be. 
4.  SEO and Klout scores mean everything – not sure what these items are – well, if you work in or near social media and online marketing, you absolutely should and then you should read everything about how to make improvements. 
5.  Working from home (with kids present) isn’t for the faint of heart – I love my work flexibility, love my clients, and love being able to work with my kids playing alongside of me – but let’s just say it isn’t for everyone and some days I ponder renting my own office space away from my house. :)
6.  Take care of #1 – so cliche, but so true. If you aren’t taking care of yourself, how can you run a business or better yet someone else’s business.
7. Organization will help your productivity levels soar. I know sometimes this is a tough one, the papers pile up, the work piles up, you can no longer see your desk and then simple tasks become difficult. Staying on top of the organization process definitely minimizes stress in the long run.
8. I’ve never been diagnosed ADD, but sometimes I don’t think I could do what I do, without having it. The biggest question clients always ask is how many hours did you work on this or that – honestly, I usually cannot give an exact number. I dabble here, I dabble there – I dabble a little everywhere (Dr. Seuss-ish right?) – so clocking in specific hours per project is tough for me, but the truth is I spend a lot of time doing what I do and love each and every minute.
9. Education/Learning never ends – Graduate from college and you know everything and then you enter reality, where in reality, you know nothing. I am still learning each day – constantly, making sure I keep up with the latest news in design and social media – ensuring that I don’t lose touch with the reality that is social media and it’s ever-changing platforms.
10. There is a word called “No”. I know, big shocker here – I learned new words this week, “No” and “I’m sorry”. I would love to be able to help everyone, I love helping everyone, but there is only so much time I have available in days and weeks. 
Hope this brought you some insight – I know I could keep going, but my pillow is screaming my name. 
Cheers,
K
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