Archive for the ‘design’ Category

Small Business: SEO, Email Marketing, Websites and Socia Media – Oh My!!!

Small business is no longer just local business…

In today’s world, a social and web presence are not optional, they are a must and vital to the success of your business. I am here to say no matter how small your business is, a digital presence in the world is easier than you think.

First, you must have a plan of action. Create a marketing plan and social media plan for your business. Of course newly created businesses rarely have much wiggle room for paid marketing, but social media is thankfully free and if you use it wisely,  you will quickly reap it’s rewards. 

Looking at your financial status, figure how much you can realistically spend on your web design. Often you can locate another small business/boutique style designer like myself to create a WSYWIG (What You See Is What You Get) site or site on another platform, such as Word Press of Joomla. Expect a website to cost you between $2000-$5000 as a low ballpark average.

First of all, you may be unsure of what exactly the acronym, SEO means.  If you don’t this may be your biggest roadblock – Search Engine Optimization. How you rank compared to the world? Compared to your competitors in your region or around the world. Mashable has a great article on ways to increase your SEO.

There are many ways to increase your SEO. Often SEO and website design go hand in hand. A big part of  SEO is meta tags – these are keywords or main ideas that best describe your business or site. These help your rankings in search engines and help drive more business to your site. In addition, to correctly using meta tags, proper web platforms, social media, and blogs are also huge components of driving traffic to your site, and making your web-presence more prevalent.

Do you have a Facebook page, Twitter handle (@businessname) or LinkedIn accounts? All of these not only increase your SEO, but help you create an online community of customers and supporters. Here is a great article from the Social Media Examiner on small business successes with social media.

Now social media is great, it keeps our customers connected, up-to-date, involved with our business when properly managed, but what about email marketing and newsletters? Are these a thing of the past? Think again. Email marketing is still a useful and widely accepted marketing tool that businesses should still utilize. I wanted to hear what other experts thought where the best email marketing tools out there and this article beautifully sums them up.

What are your goals for your small business in 2012? Do you need a consultation? Should you outsource social media and other web related business? Sit down, grab a pen and paper and map out your goals, think about how those should look and then compose a plan to help you achieve those goals.

Have questions related to this blog or any other social media, web design, or graphic design questions?

Happy planning!
Katherine Fell

Contact me Katherine Fell @naptimedesign on Twitter or

A Year In Rewind – 2011 What a time!

2011 has been a wonderful year filled with joy! Naptime Design has taken on numerous new clients and projects. I am so beyond words as to how thankful and blessed I have been. In the past year we have continued to serve a wonderful boutique (as we have since 2008/2009), Get Noticed Boutique, in Richardson, Texas. I maintain their website, social media, email marketing and all their graphic design and photographic needs. Around the same time I began helping Canyon Creek Fitness with their website and social media management and set up Cottonwood Creek Civic Associations websites.

Later in 2011, I began work with Fit For All Now with Stephen Volcik, my wonderful personal trainer and client, who I built a website for and maintain his social media, blog and graphic design. The work for him has been rewarding and fulfilling as I have also been able to create and maintain his YouTube channel as well as his photo galleries.

Another fantastic unique small business who we assist is Southern Vintage Glam in Plano, Texas. This shabby chic boutique and with a hair salon station in the back of the store, on 15th street in Plano, just down the way from Urban Crust. We enjoy photographing their merchandise, updating and maintaining their website, and managing their their social media.

I love that Naptime Design is not limited to any category of business. I love helping my sweet childhood friend with her online handmade craft store, The Sweetest Stitch. It has been so fun seeing all the wonderful crafts that such crafty ladies have made. Although, my friend runs her business from about 250 miles away from me, she has put me in charge of working on some of her blogging and graphic design as well as her managing her social media, Facebook and Twitter.

A new industry that I am knowledgeable about, but certainly not an expert on has become a new client and interest of mine. Jerry Parks, of Traditional Select Homes, has hired me to manage his social media. I love keeping up with home building and remodeling. This is a secret passion of mine – I secretly desire to be home builder/realtor/stager – I love this industry. My knowledge may be not be 40 years like Jerry’s, but my personal experience of buying and remodeling the homes I have owned has been my own inspiration. Jerry has recently published a book on his incredible experiences over the past 40 years to help you build your dream home. The Builder Book is a wonderful book that will help and inspire you. Check out his book, available for Kindle, on

A passion aside from my husband, children and clients is my newly formed, 501(c)3, non-profit organization, called Trooper’s Team. Trooper, a badly burned dog, was found wandering the streets of south Dallas, and his story won the heart of my friend Kim Whiting, as well as mine. She fostered Trooper and has since adopted him. We started this non-profit organization to be able to support animal rescue groups and prevent the unnecessary euthanization of pets. There is much more to come from Trooper’s Team – stay tuned in 2012 for great things.

Over the past year, I have also has some clients which I have done graphic design work for, Ebby Halliday (Lake Highlands Office), Tina Booth (Scentsy distributor), numerious friends and family who have graphic design needs for invitations, etc. I love it all!

There are special things in the works for Naptime Design and myself. I have loved 2011 and am anxiously awaiting all the fantastic projects ahead for 2012. Happy New Year!

Sprucing up while I work!

Work continues and Naptime Design is so blessed to be busier than ever. I may be in the market shortly to add on to my staff of one. If you know anyone with graphic design, web design and social media experience looking for something very part time, send them my way. In the meantime, I felt my nest (my home office) needed more sprucing up. I love my office – it has become one of my favorite rooms in my home (and most frequented), but I figured that it needed some more unique touches. I just bought this lamp from my friend Whitney at W.E. Giggle – she and her adorable mother are the quite possibly the sweetest and most creative ladies I know. Crafty, crazy about the Lord and their families and have a wonderful eye for design. Be sure to check our their amazing home decor and printed cards and stationary. I love all of her things and could honestly buy it all – if my darling hubby wouldn’t make me take it all back. More updates to come – lots of work happening and I will work on being a better blogger. I promise. :)


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